It’s imperative to the survival of your company that you try new age marketing techniques such as Facebook right away to get your piece of the internet social media marketing pie. The following article will take a look at a few simple tips you can apply to promote your fan page and bring in a good flow of new fans to your fan page.
Actively tell people about your fan page by using a blog widget, and give them a call to action to check it out and sign-up today. It is not hard to spot people using fan page widgets, but do not forget that you can make being a fan attractive or not for people. Just like any other type of traffic funnel, you should set up something to keep a steady flow of people to your fan page. If your blog has RSS subscribers, then you can also let them know about your fan page, as well. You can get aggressive, not with people, but with your marketing and use of integration and cross-marketing tools. It also makes it easy for you to grow your traffic because you can post updates from your Twitter account to your Facebook fan page. You have many options for communicating, plus you should keep the traffic funnel moving as much as possible.
Finally, there’s one way to get lots of Facebook traffic that works if you’re willing to spend a few dollars. You can get lots of visitors to your fan page through Facebook social ads! You’ve probably seen these ads on Facebook, and they can send people to your fan page. Fortunately, clicks are not expensive so you don’t have to invest much. You also have the advantage of sending people from one place on Facebook to another, so you know they’re fond of the site. If you do the calculations, you may find that you’re getting lots of targeted prospects (fans) for a very low price. Aside from being cheaper than Google AdWords, it’s far less difficult to set up ads on Facebook, so it won’t take you hours to figure out how to place an ad. You can use the proven pay per click formula with Facebook ads, which is to keep testing ads and keep the ones that convert the best. There’s no better way to get traffic to your fan page than Facebook social ads, as long as you can afford to spend a little money.
As we’ve seen, getting more fans can be accomplished if you consistently follow the right principles. Your real goal is to have a page that circulates virally around Facebook. So pay attention to what you post on your fan page and make sure its helpful to people, as this will enable your page to get more popular. If you get started now, before you know it, you’ll have a large and growing fan page that’s made up of people who are likely customers for your products.