Blogs are all over the place; if you take the time to look for them, you’ll find blogs on every imaginable topic. Obviously not all blogs are able to have a big impact on the people who read it. Most blogs aren’t able to convince their readers to “stick around” and continue coming back. The main reason that this is true is that the authors do not focus on building strong foundations for visitors to rely on for inspiration to visit again and again. If you don’t want this to happen to your blog, you need to make sure that your blog is as sticky as it can possibly be.
It is important to remember that the whole reason people visit your blog is because they want to connect with you on a specific subject or topic. This is why it pays to spend time creating a personal feel for all of the stuff you do on your blog from writing content to interacting with readers. It does take a bit of effort to create a sort of a ‘personal brand’, because this obviously won’t happen overnight. If your blog’s readers feel like they are really connecting with you they are more likely to value what you have to say and trust what you want to offer them. This is how you build your blog’s stickiness and readership. Make sure to leverage the posts you see getting lots of attention. Writing a follow up post to the one getting the attention gives those readers an opportunity to learn more from you. You need to be able to infuse this branding into the design of your blog as well as into its content, your logo and whatever else you can use to strengthen your image. This will create a unique selling point for your blog which will help you gain more loyal readers. All in all, building a successful blog is based on balancing your content with the right kinds of traffic. The readers and subscribers you’ve built up, because they like what you have to offer, will do that for you. Make sure that your primary focus is on creating a blog that is of high quality so that your stick rate increases and everything else just falls into place.