Source: Simple Six Figures
The keywords represent what the person is searching out, what they need or answers to their Problems. Finding out what folks are typing in is straightforward and free. One of the free keyword research tools is the Google Adwords Keyword Tool. You just type in a term that is relevant to your business and Google will show you the exact related terms that folks are typing in and how frequently they are searching for it. If you are doing a national or worldwide PPC campaign you can stop at these keywords. If you’re doing a local campaign, you would like to add in geo-targeted words.
An alternate way to use the local internet advertising trends is to establish a presence in the social networks and / or forums that are related to your industry. Set up your free accounts at places such as Facebook and Twitter and include the internet site that you want to push in your profile. Then you can start hunting for other network users who are in your area and communicating with them.