It’s easy to create a blog on pretty much any topic. However, no matter how good the content on your blog is and no matter how much effort you put into designing it, if you’re not going to convince your visitors to become your loyal readers, it’s no use. You need to work in all areas of your blog if you want it to stick. People revisit a blog for lots of reasons and trying to tackle them all at once isn’t exactly feasible.
First and foremost, do everything you can to make sure your readers find a reason to come back to your blog. A smart way of doing this is to add a little ‘subscribe to comments’ feature on your blog. This alerts subscribers whenever new comments are posted which can be a good incentive for coming back over and over again. It might seem too simple but it gives you great results. Be sure to educate the people who read your blog about all of the different subscription options you’ve made available to them. Even though RSS is incredibly popular as far as subscription options are concerned, lots of people still don’t know how to use it. So you need to tell them what RSS is about and how they can use RSS readers to subscribe to your blog and stay updated. A good way to do this is to create a simple blog post or page that explains the basics of how RSS works.
If you work on your branding you can do loads for increasing your stick rate. This will help set your blog apart from the others and new visitors will instantly be able to recognize your particular brand and understand the value behind your blog’s offerings. Don’t limit this to your design; it needs to be apparent in your content, your logo and everything else you use to make your image stronger. This will build a unique selling point for your blog that can help you build your readership base. To conclude, this article should make it easy to understand what you can do to improve your blog’s stick rate and how to take it to the next level.