If you want to emulate the successful online businesses, then use your frontend product as (good) bait to bring people in for your backend marketing. If you want the same kind of success, then you can use this method to achieve it. All you have to do is attract people from whatever your niche is into your overall marketing process, and then you sell to them – again and again. The front end product needs to be good, but it is not the biggest and best product in the stable. Once they are in your marketing funnel, then you will have your chance to make serious money. If you’re delivering your physical product by shipping, then it’s another opportunity for you to include your backend offer. You can simply slip in a brochure or a catalogue about your other products with the delivery and let your customers know of the exact benefits they can derive from it then. Your customers will be excited about getting your product, and hopefully that will spill over into being receptive to your other products. You can test, or you can just do it and see what the results are. So if you can convince them that buying your other product will give them more value and help them reach their targeted solution easier, they might just go for it. The great part about this approach is people are already doing business with you, so they are warm to you and that helps a lot.
We have seen some highly creative approaches with backend marketing, and a lot of times you just have to test. Try to make your customers feel special in some way, and you can send them ecards on holidays but be careful about certain holidays.
One thing you will find out about internet marketing is that you can make money in a lot of different ways. Hopefully you have no more doubts about what can be accomplished with backend selling.