There is no simple answer to the question of whether an authority site or a mini site is better. Some people, of course, have strong feelings about this one way or the other. But it can be to your advantage to openly look at both sides of this debate. An open mind will give you the greatest range of choices as well as more opportunities for profits.
If you want to build a single mini site, or an army of them, then be sure to base them on keyword phrases that have as little competition as possible. But do not be deterred if you really prefer minisites because there re methods by which you can use them to generate healthy profits. If you want to rely heavily on minisites, then you must really have all your information be as accurate as possible. Your choice of keywords will determine whether or not you make money, or not. We know of people making mini sites and having them rank very well within a matter of several weeks, or less.
Google has made sure that getting a minisite ranked highly is a lot more difficult than it used to be. People like using minisites because everything about them is fast – from building to seeing profits if you know what you are doing. Perhaps the greatest investment with an authority site is time, unless you outsource content creation than it also becomes money. Not everyone is attracted to buying financial stocks and holding them until they retire. But when that does happen, then your potential for profit becomes much greater than any single minisite.
One aspect of authority sites worth noting is that they can be more profitable in the long run, though of course they also take more work on your part. As long as your site is attractive and interesting, your visitors can go from one page to another. The larger your site, then, the more potential there is to make sales when people visit it.
Have you been asking yourself if it is better to create an authority or mini site? The question seems to be asked more by the inexperienced online marketer. Still though, we all have our unique desires and goals for what we want to do. If you feel more attracted to mini sites, then that is what you should build. The site structures have similarities, and we feel it is best to understand what they are because that will be valuable knowledge.