General pointers to remember are to avoid really salesy, hypey or very promotional words and phrases such as “revolutionary”, “One-of-a-kind”, “unique”, etc; always use the 3rd person–never use the words “I” or “we” unless you are quoting some other person; keep it short and simple; and take a look at other good examples of PR releases to get additional steering.
It’d take one or two makes an attempt to start to get the hang of it but before you know it, if you follow these basic guidelines, you will be writing effective press releases without even brooding about it.
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